Performance enhancement through targeted engagement: Insurance Industry




Motivation and recognition


One of the largest insurance company in India, offering door-door insurance solutions to customers. The company comprises of the most productive force of more than 62,000 Insurance Advisors. They wanted to implement a performance based incentive program for their channel partners.

Target Audience:

Channel Partners


  • To reward performance across all hierarchical levels
  • To ensure higher acceptance of insurance products


Accentiv’ Roadmap:

Introduced a Rewards Program that covered the following areas:

  • A comprehensive online reward management solution
  • Consistent offline and online communications
  • Inventory management & warehousing facilities
  • Logistics management


Program Impact:

  • More than 40,000 participants enrolled
  • This created great customer experiences through redemption turnaround time and exciting online rewards catalogue

Contact us to find out how we can help your organisation reach, recognize, reward and retain your customers, channel partners and employees.


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A business with a 60% customer retention rate is losing 3-4 times as many customers a business with 80% retention rates. Besides, increasing customer retention by just 5% boosts profits by 25 to 95%, according to the advisory firm Bain & Co.