Fuse data into your retention strategies

Data analytics to steer your loyalty program in the right direction

Measure success by monitoring your customer lifetime value, loyal customer rate, redemption rate and more. Let the data guide you to customer loyalty.

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Data driven design and management in loyalty !

Transform loyalty program with data analytics

Unify data of loyalty program customers across different channels and segment those customers for targeted campaigns.

Lost Customers Activations

Analyse repeat purchase patterns to define thresholds for identifying customers as ‘At-Risk’ or ‘Lost’. These thresholds form the basis of points expiry and win-back campaigns.

Program Cost

Use historical data for cost estimation to ensure the cost of the recommended program is within the allocated marketing budget

Rewards Threshold

Analyse spending patterns of customers to decide the right thresholds for program rewards.

Monitor KPI's

Track metrics such as retention percentage to measure the program performance against set objectives. Slice and dice the key performance indicators by member attributes to identify segments with higher revenue potential

Customer Segmentation

Retaining high value customers has a bigger impact. These customers should be part o higher tiers with exclusive benefits.

Program Structure

Track secondary metrics such as redemption rate and notification engagement rate to identify improvement opportunities in individual program components.

Loyalty Analytics.

Accentiv’ employs an easy-to-use, hassle-free, plug and play analytics tool which simplifies the entire process of measuring, monitoring, managing and maximizing your loyalty programs.

Data sciences and analytics are the keys to successful loyalty programs. Accentiv’ analytics suite is focused on generating customized insights for our Clients and converting their loyalty program into an actionable, revenue generating program. 

Informed Decisions.

We believe that it is not enough to launch a loyalty program. It is the use of data that will turn this retention engine into a solution that delivers meaningful revenues and ROI.

Data fuels customer identity so loyalty marketers can better understand the behavior of their members, predict future behaviors and as a result drive more loyalty to their brand. When your data strategy and loyalty programs are aligned, the focus remains consistent across all marketing constituents to keep the customer front and center in all that you do.

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Analyze & predict customer behaviour to improve your loyalty programs

Derive actionable insights into the efficiencies of your loyalty programs

Get important information on loyal customer behaviour based on transaction data. We help you analyze & predict customer behaviour to improve your loyalty programs. 

Develop precisely targeted marketing campaigns based on consumption analysis. Improve campaign ROI by precision targeting and thus reduce communication costs

Accentiv' Clients

We have helped grow 100s of global brands by crafting addictive and fulfilling brand experiences

Improve your loyalty programs by taking action on your insights.

McKinsey found that “executive teams that make extensive use of customer data analytics across all business decisions see a 126% profit improvement over companies that don’t.”